International sport fishing: The case of the German angler in Alaska

Authors: L.M. Milner M. Herrmann, K. Giraud, M. Skogen Baker, and R.F. Hiser
Pub. no.: RP-03-02
Year: 2003
Price: Single copies free.

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This research is the first comprehensive survey of a sportfishing industry niche market—German sportfishing anglers in Alaska. The study employs a previously known approach to travel and tourism patterns, which uses the distinctions "occasional anglers," "generalists," and "specialists." The authors show that these groupings can be useful in developing a tourism marketing strategy to attract the international angling tourist. In the study, 97% of respondents said they would like to visit Alaska again, and within the "specialists" group nearly 29% had already been to Alaska five times or more. Tourism Analysis 8:89-94.